Showing posts with label apple. Show all posts
Showing posts with label apple. Show all posts

Tuesday, July 21, 2015

NEW PATENT APPLE’S HINTS AT A FUTURE OF WATER PROOF IPHONES, IPADS AND APPLE WATCHES


With bend tests a distant memory, maybe it’s time to think about bringing back dunk tests. Apple has filed a patent titled “Methods for shielding electronic components from moisture,” which hints at a possible future of waterproofed Apple devices – iPhones, iPads, Apple Watches and maybe more.

iPhone waterproof patent
“Many electronic devices are susceptible to water damage because they are not fully sealed and include various openings for charging, connecting peripherals, and inputting and outputting audio,” according to the patent filed by Apple on March 31, 2014 and published on March 5, 2015. To combat the threat of water, the patent describes a hydrophobic (i.e., water-repelling) coating with a thickness between one and 10 microns, which would be thin enough to prevent interference with functional openings in an electronic device.

Related: 10 waterproof Android phones for those rainy days

This hydrophobic coating can be applied to a device’s printed circuit board (PCB) by a plasma assisted chemical vapor deposition (PACVD) process, which charges a substrate’s surface to bond the coating to the charged surface. “The plasma then settles on and adheres to the component, providing a robust, water-resistant, corrosion-resistant protective seal for the component,” according to the patent, which addresses other approaches to waterproofing electronic devices.

Last month, Apple CEO Tim Cook said the Apple Watch could be worn in the shower, which means it’s water resistant but not necessarily waterproof.


While there are a number of waterproof cases for the iPhone 6, the patent notes that if water does somehow find its way through a protective case, it’s game over for your phone.

Related: Fake ad tricks chumps into thinking iOS 7 makes iPhones waterproof

Samsung, which took the ALS Ice Bucket Challenge with the water-resistant Galaxy S5 as an opportunity to mock the iPhone’s lack of water resistance, left water resistance off the list of features for its Galaxy S6 and Galaxy S6 Edge phones.

Sony’s Xperia Z3 and Z3 Compact phones are waterproof, and the company’s recently introduced Xperia M4 Aqua is also waterproof. However, it’s unclear if the upcoming Xperia Z4 will also be waterproof.

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Post By: Ramiz Ali Khan

Wednesday, June 10, 2015

Awok.com -Blog: Apple says 'Apple Watch,' the world says 'i Watch'...

Awok.com -Blog: Apple says 'Apple Watch,' the world says 'i Watch'...: Many consumers still think of Apple's first smartwatch as the 'iWatch,' as evidenced by a recent trip to San Francisco for a ...





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Thursday, June 4, 2015

Apple says 'Apple Watch,' the world says 'iWatch'

Apple iWatch [three models]
Many consumers still think of Apple's first smartwatch as the 'iWatch,' as evidenced by a recent trip to San Francisco for a wearable technology conference. The branding confusion represents at least a minor marketing misstep for Apple.

"Is that the iWatch?"

Early on an unseasonably brisk morning last week, a purposefully stern TSA agent in the JetBlue terminal of the Boston's Logan International Airport posed that question after I used my Apple Watch as a boarding pass and moved through security on the way to a wearable technology conference in San Francisco.
state of cios
State of the CIO 2015

More than 500 top IT leaders responded to our online survey to help us gauge the state of the READ NOW I considered the question for a moment, showed a hint of smile and said simply, "Yeah, it is," even though the nit-picky editor in me wanted to inform the gentlemen that it's an Apple Watch, not an iWatch. Had I chosen to correct the agent — it's never a good idea to correct a man in uniform, by the way — my efforts would have been futile. For better or worse, the Apple Watch is still the iWatch to lots of people, thanks in no small part to the seemingly endless deluge of "iWatch rumor" stories that led up to Apple's official announcement last fall. 

The TSA example is just one of many instances during the past week in which I watched complete strangers refer to the Apple Watch as the iWatch. The second incident occurred on the same day, inside an infamous beer bar in San Francisco's Lower Haight neighborhood, called Toronado. The surly, tattooed bartender was showing his Apple Watch to another patron, and I overheard the barfly refer to it multiple times as an iWatch. (The bartender didn't correct him either.)

A couple of days later, I called Capital One customer service to activate Apple Pay on my Watch. After I successfully answered a handful of security questions and verified my identity, the bubbly female representative said, "Congratulations on your iWatch! Enjoy using Apple Pay."
At the Wearable World Congress event, the Apple Watch was front and center, and guess what? More than a few attendees unconsciously referred to the smartwatch as the iWatch.

In other words, Apple appears to have a slight branding issue.

If the company had its way, the Apple Watch might have been the next great iProduct, falling in line with the iMac, iBook, iTunes, iPod, iPhone and iPad. Apple even filed for trademark on the name "iWatch" in a number of countries, including Columbia, Japan, Mexico, Russia, Taiwan and Turkey, according to 9to5Mac.com.

Other entities have attempted to trademark the term in the United States and Europe during the past years, according to CNBC, and Swiss watchmaker Swatch, initiated a few different legal filings to block the use of the name iWatch, which it says is too similar to its trademarked "iSwatch" name.
Apple is a marketing and branding juggernaut. It puts just as much energy and attention to detail into the way it presents its products as it does designing them to function as seamlessly as possible. And its failure to secure and use the name iWatch seems like an unfortunate misstep for a marketing team that doesn't make many of them.
Of course, the fact that lots of folks are calling Apple's first smartwatch the iWatch, even though that is not its name, isn't really a big deal. The name won't significantly affect sales, and it also won't fix many of the software bugs spotted by early users. (My Apple Watch's fitness tracking features pale in comparison to my Fitbit, and in some cases don't work at all, for instance.) 
Regardless, I can't remember the last time I saw a technology product on par with the Apple Watch so frequently "misidentified" in the market, and it's hard to believe Apple didn't see this branding confusion coming — or do something more to avoid it.


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Post By: Ramiz Ali Khan

Awok.com -Blog: Apple Watch: how scratch resistant is the screen?

Awok.com -Blog: Apple Watch: how scratch resistant is the screen?: Cheapest model lacks hard sapphire screen, instead relying on hardened glass similar to smartphones. But is it scratch resistant enough for...



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Post By: Ramiz Ali Khan