LG introduces Diamond Collection kitchen appliances -- sans smudges

LG introduces Diamond Collection kitchen appliances -- sans smudges
LG's new generation of kitchen appliances boasts a darker, more fingerprint-resistant shade of stainless steel.

LG Stainless steel appliances are designed to help your kitchen look its best, but start touching the things, and you'll end up with a kitchen full of smudges. LG's newest generation of appliances wants to help, with a special, smudge-resistant coating to help keep things looking pristine.
Dubbed the "Diamond Collection," the new appliances include multiple refrigerators, a microwave, a dishwasher, and both gas and electric double ovens. The coating gives the stainless steel a darker look -- along with fighting off fingerprints, LG claims that it's designed to pair perfectly with just about any decor.

The new appliances feature many of LG's existing bells and whistles. The collection's ranges and microwaves all feature "EasyClean" interiors, for instance, while the Diamond Collection dishwasher utilizes LG's "TrueSteam" feature to help eliminate the need for pre-washing. There are also Diamond Collection Door-in-Door refrigerators, a popular feature that offers quick access to in-door food storage

There's also a new four-door, "t-type" fridge in the Diamond Collection -- possibly an effort to keep up with Samsung's refrigerator catalog, where the four-door Chef Collection refrigerator ranks as the brand's most expensive. Pricing and availability for the entire Diamond Collection lineup is still to be determined -- it'll be interesting to see where that fridge lands in comparison with the Samsung model, which retails for a whopping $6,000.

There's nothing revolutionary about smudge-proof appliances, mind you. GE already sells "Slate" appliances with a dark grey, smudge-resistant finish, and high-end stainless steel Frigidaire models claim a smudge-proof exterior, as well. Still, fingerprint-averse consumers will certainly be glad to have some additional options.

Website: www.awok.com

AWOK.com Data Shows UAE Consumers Still More Confident of Cash on Delivery Payment for Online Purchases

AWOK.com gathers data on online shopping habits for UAE consumers: infographic

In the last 12 months, UAE-based online retail specialist, awok.com, has been tracking trends in online retail habits, which clearly demonstrate that while people are comfortable with buying online, they still prefer to use cash to pay for deliveries.

     (Logo: http://photos.prnewswire.com/prnh/20150604/748224 )
Awok.com reports that on average, cyber shoppers spend AED 500 minimum per transaction, with consumer electronics taking 57% of the purchases. Home and kitchen appliances come a distant second at 14%, with photography and cameras generating the least sales at just 4%.

"There is still a disconnect in trust for online purchase, versus online payment, as well as accessibility for card payment methods for some segments of society," says Ulugbek Yuldashev, Founder and CEO of awok.com. "However, we appreciate that not everyone wants to pay through a card, and awok.com caters to all preferences."

With the market continuing to mature quickly, males have been highlighted as the predominant force behind 'click and buy'; representing an overwhelming 76% of online shoppers. While the UAE's male-biased population certainly serves to enforce that figure, the social aspect of malls and browsing, still appeal more to the female consumer. 25-31 year-olds make up the biggest proportion at 58%.

Awok.com has seen significant response with returning customers now hitting 59%. Mobile technology plays a big role in supporting site accessibility, with a majority of customers accessing the site through their phones and smart devices. Android users are the most predominant, at 72% of shoppers, while the optimum browsing choice is Google Chrome.

For more information on AWOK, please visit http://www.awok.com

Source: awok.co/XhR4lR
website:www.awok.com
Post By: Ramiz Ali Khan

Awok.com -Blog: AWOK.COM SEES TRIPLE FIGURE SALES INCREASE SINCE ITS INCEPTION IN 2013

AWOK.COM SEES TRIPLE FIGURE SALES INCREASE SINCE ITS INCEPTION IN 2013

By 2020 experts predict that e-commerce sales in the GCC are expected to touch $41.5 billion, one of the highest growths across the industry worldwide1. Internet spending in the Middle East is on the rise and GCC countries are expected to experience a 40% growth in e-commerce by 2020 according to industry research analysts Frost & Sullivan. In the two years since the COMPANY was first created, AWOK.com has grown substantially, initially dealing in electronics and gadgets and now selling a wide-ranging versatile product selection of household appliances, jewellery, consumer electronics and HEALTH AND BEAUTYproducts with new products added to the website on a daily basis. The site was first established in April 2013 with the intention of bringing reliable, quality products sold at the most competitive prices to consumers in the UAE.

AWOK.com, the UAE-based online shopping platform hits the two-year mark in April 2015, boasting a phenomenal 500% increase in sales compared to its first year of TRADING. The online platform also announced it will be launching a mobile app for consumers to be released later on this year. Since its launch, the website has witnessed strong year-on-year growth as well as increasing its portfolio of consumer goods. The COMPANY has grown to employ over 200 staff in the UAE and looks to increase its offerings to other countries in the region. The company’s success is a testament to the rapidly growing e-commerce industry in the region.

“AWOK.com’s solid growth is testament to the brand’s commitment in providing quality products at consistently low prices. Reaching this two-year milestone is a great achievement for AWOK.com and we look forward to achieving future growth in line with our third year targets. We are grateful to our loyal customers and are always striving for ways to identify and meet our consumer’s needs. 2015 marks a big year for us with the introduction of our mobile app being made available to consumers later on in the year. Our consumers already understand that online shopping is safe, easy and fast and with our new mobile application, they will be able to order must-have products directly from their mobile devices”, said Ulugbek Yuldashev, MANAGING DIRECTOR of AWOK.com.

With a vast warehouse, speedy delivery across the UAE and one-on-one customer service, AWOK.com prides itself on being a leader in the Middle East’s growing online market. Setting itself apart from other online shopping websites, AWOK.com operates all logistics in-house, allowing it to keep prices continuously low through sourcing directly from manufacturers, distributors and re-sellers. AWOK.com runs its own warehouse, a fleet of delivery vans as well as an in-house customer service team meaning that savings are passed directly on to the consumer. A promise to deliver to customers in the UAE within 12 – 24 hours and a dedicated aftersales tech support service on-hand ensures the company’s goal to attain 100% CUSTOMER SATISFACTION is on track.

For more information on AWOK, please visit http://www.awok.com/
Source:awok.co/UJKQos
Post By: Ramiz Ali Khan

Awok.com -Blog: BlackBerry planning to launch Android smartphone w...

BlackBerry planning to launch Android smartphone with sliding keyboard

New smartphone would mark U-turn in company strategy as it struggles to stymie falling sales and moves to place software on iPhones and other Androids.



The next BlackBerry smartphone could run Android and have a sliding physical keyboard, according to reports.



BlackBerry briefly showed off a slider device on stage at Mobile World Congress in Barcelona in March, but has provided little detail on it since.



The move would make BlackBerry the latest Android device manufacturer, having brought Android apps through the Amazon app store to its BlackBerry 10 smartphones in an attempt to help tempt users with more apps.



Four sources talking to Reuters said the move to use Android is part of BlackBerry’s strategy to focus on SOFTWARE and device management, rather than handset sales after its MARKET SHARE declined to less than 1%.



Whether a move to Android, an about-face for the Waterloo, Ontario-based company, would spell the end of BlackBerry 10 devices is unclear. Launched in 2013, BlackBerry 10 devices have struggled to compete with Android smartphones from Samsung, Motorola or LG, or Apple’s iPhones, mainly due to a lack of big name apps.



“We don’t comment on rumours and speculation, but we remain committed to the BlackBerry 10 operating system, which provides security and productivity benefits that are unmatched,” said BlackBerry in a statement.



SOFTWAREand services, not phones

BlackBerry chief executive John Chen has pinned the company’s hopes on a new device management system called BES12, which allows corporate and government clients to MANAGE BlackBerry devices as well as devices powered by Android, iOS and Windows operating system.



One of the hurdles it faces in that transformation is convincing big customers that its device management SOFTWARE works across many different platforms.



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By launching an Android-based device of its own, BlackBerry would be sending a signal to sceptics that it is confident that the BES12 system can not only MANAGE , but also secure smartphones and tablets powered by rival operating systems.



In March, BlackBerry announced that it planned to deliver its patented security, productivity and communication tools to any mobile device running iOS, Android or Windows.



After launching its then popular BlackBerry Messaging app on Android and iPhone, BlackBerry said it plans to offer more in-house features on rival devices, including BlackBerry Hub and the predictive text capabilities of its virtual keyboard.



• BlackBerry left on the line as UK users continue to hang up



Check Blackberry phones in UAE

Website: www.awok.com

Post By: Ramiz Ali Khan.

Awok.com -Blog: UAE Consumers Still More Confident Of Cash On Delivery

Awok.com -Blog: UAE Consumers Still More Confident Of Cash On Delivery

In the last 12 months, UAE-based online retail specialist, awok.com, has been tracking trends in online retail habits, which clearly demonstrate that while people are comfortable with buying online, they still prefer to useCASH to pay for deliveries.

Awok.com reports that on average, cyber shoppers spend AED 500 minimum per transaction, with consumer electronics taking 57% of the purchases. Home and kitchen appliances come a distant second at 14%, with photography and cameras generating the least sales at just 4%.

“There is still a disconnect in trust for online purchase, versus online payment, as well as accessibility for card payment methods for some segments of society,” says Ulugbek Yuldashev, Founder and CEO of awok.com. “However, we appreciate that not everyone wants to pay through a card, and awok.com caters to all preferences.”

With the market continuing to mature quickly, males have been highlighted as the predominant force behind ‘click and buy’; representing an overwhelming 76% of online shoppers. While the UAE’s male-biased population certainly serves toENFORCE that figure, the social aspect of malls and browsing, still appeal more to the female consumer. 25-31 year-olds make up the biggest proportion at 58%.

Awok.com has seen significant response with returning customers now hitting 59%. Mobile technology plays a big role in supporting site accessibility, with a majority of customers accessing the site through their phones and smart devices. Android users are the most predominant, at 72% of shoppers, while the optimum browsing choice is Google Chrome.

Source: awok.co/qpFys3

Website: www.awok.com

Post By: Ramiz Ali Khan

Awok.com -Blog: The Electronics Story shared By Awok.com

Awok.com -Blog: The Electronics Story shared By Awok.com: The Electronics Story shared By Awok.com Website:http:// www.awok.com Post By: www.ramizalikhan.com

Awok.com -Blog: The Electronics Story shared By Awok.com

Awok.com -Blog: The Electronics Story shared By Awok.com: The Electronics Story shared By Awok.com Website:http:// www.awok.com Post By: www.ramizalikhan.com

Cash on Delivery is still king for majority of online UAE consumers

Dubai: Despite all of the talk about paperless transactions, e-commerce or innovations in the financial markets, cash is still king.

The majority of consumers in the UAE are not comfortable paying their new smartphone, perfume, toilet paper and other everyday essentials with plastic, a new study suggests.

Awok.com, an online shopping store in Dubai that sells all kinds of consumer goods, from cameras, phones to kitchen appliances, has been tracking trends in the retail habits of consumers in the UAE.

The company found that among those who buy stuff online, 85 per cent would rather pay cash on delivery, while only 15 per cent opt to use their credit or debit card.

These online shoppers, majority of whom are presumably keeping a stash of cash in their wallets at all times, are mostly men (76 per cent) and between 25 years and 34 years of age.

They spend an average of Dh500 on every purchase.

While online shopping is increasingly becoming popular, consumers in the UAE are quite not ready to fully embrace the culture of cashless payments due to security concerns.

"There is still a huge disconnect in trust for online shopping versus trust for online payment," Ulugbek Yuldashev, managing director of awok.com, told Gulf News.

"Consumers are still uncomfortable sharing their banking details online due to fear of being defrauded."

As to what they mostly shop for online, statistics showed that the most searched categories are mobile phones, tablets, watches, jewellery and perfumes.

Consumers electronics, preferred by 57 per cent of the customers, top the list of popular items,  followed by home and kitchen appliances (14 per cent), apparel and accessories (10 per cent), other categories (10 per cent), health and beauty products (5 per cent) and photography and cameras (4 per cent).

The majority of online customers (52 per cent) use their smartphones to shop, while a significant number (44 per cent) place orders through a desktop and a small number (4 per cent) through a tablet.

Payments experts have long noted the slow uptake of cashless payments not just in the UAE but in many markets around the world.

In 2009, 62.4 per cent of total consumer payments were made in cash, compared to 4.9 per cent for card transactions.

Experts had earlier attributed the trend to the low levels of investment in the payment systems infrastructure and concerns over credit card debt and security.

Source: awok.co/wW2u4D

Website: www.awok.com

Post By: Ramiz Ali Khan

Cash on Delivery is still king for majority of online UAE consumers

Dubai: Despite all of the talk about paperless transactions, e-commerce or innovations in the financial markets, cash is still king.

The majority of consumers in the UAE are not comfortable paying their new smartphone, perfume, toilet paper and other everyday essentials with plastic, a new study suggests.

Awok.com, an online shopping store in Dubai that sells all kinds of consumer goods, from cameras, phones to kitchen appliances, has been tracking trends in the retail habits of consumers in the UAE.

The company found that among those who buy stuff online, 85 per cent would rather pay cash on delivery, while only 15 per cent opt to use their credit or debit card.

These online shoppers, majority of whom are presumably keeping a stash of cash in their wallets at all times, are mostly men (76 per cent) and between 25 years and 34 years of age.

They spend an average of Dh500 on every purchase.

While online shopping is increasingly becoming popular, consumers in the UAE are quite not ready to fully embrace the culture of cashless payments due to security concerns.

"There is still a huge disconnect in trust for online shopping versus trust for online payment," Ulugbek Yuldashev, managing director of awok.com, told Gulf News.

"Consumers are still uncomfortable sharing their banking details online due to fear of being defrauded."

As to what they mostly shop for online, statistics showed that the most searched categories are mobile phones, tablets, watches, jewellery and perfumes.

Consumers electronics, preferred by 57 per cent of the customers, top the list of popular items,  followed by home and kitchen appliances (14 per cent), apparel and accessories (10 per cent), other categories (10 per cent), health and beauty products (5 per cent) and photography and cameras (4 per cent).

The majority of online customers (52 per cent) use their smartphones to shop, while a significant number (44 per cent) place orders through a desktop and a small number (4 per cent) through a tablet.

Payments experts have long noted the slow uptake of cashless payments not just in the UAE but in many markets around the world.

In 2009, 62.4 per cent of total consumer payments were made in cash, compared to 4.9 per cent for card transactions.

Experts had earlier attributed the trend to the low levels of investment in the payment systems infrastructure and concerns over credit card debt and security.

Source: awok.co/wW2u4D

Website: www.awok.com

Post By: Ramiz Ali Khan

Cash is still king for majority of online UAE consumers

Only 15% of consumers who buy online pay with cards

Despite all of the talk about paperless transactions, e-commerce or innovations in the financial markets, cash is still king.

The majority of consumers in the UAE are not comfortable paying their new smartphone, perfume, toilet paper and other everyday essentials with plastic, a new study suggests.

Awok.com, an online shopping store in Dubai that sells all kinds of consumer goods, from cameras, phones to kitchen appliances, has been tracking trends in the retail habits of consumers in the UAE.

The company found that among those who buy stuff online, 85 per cent would rather pay cash on delivery, while only 15 per cent opt to use their credit or debit card.

These online shoppers, majority of whom are presumably keeping a stash of cash in their wallets at all times, are mostly men (76 per cent) and between 25 years and 34 years of age.

They spend an average of Dh500 on every purchase.

While online shopping is increasingly becoming popular, consumers in the UAE are quite not ready to fully embrace the culture of cashless payments due to security concerns.

"There is still a huge disconnect in trust for online shopping versus trust for online payment," Ulugbek Yuldashev, managing director of awok.com, told Gulf News.

"Consumers are still uncomfortable sharing their banking details online due to fear of being defrauded."

As to what they mostly shop for online, statistics showed that the most searched categories are mobile phones, tablets, watches, jewellery and perfumes.

Consumers electronics, preferred by 57 per cent of the customers, top the list of popular items,  followed by home and kitchen appliances (14 per cent), apparel and accessories (10 per cent), other categories (10 per cent), health and beauty products (5 per cent) and photography and cameras (4 per cent).

The majority of online customers (52 per cent) use their smartphones to shop, while a significant number (44 per cent) place orders through a desktop and a small number (4 per cent) through a tablet.

Payments experts have long noted the slow uptake of cashless payments not just in the UAE but in many markets around the world.

In 2009, 62.4 per cent of total consumer payments were made in cash, compared to 4.9 per cent for card transactions.

Experts had earlier attributed the trend to the low levels of investment in the payment systems infrastructure and concerns over credit card debt and security.

Source:awok.co/r3LmRx

Website: www.awok.com

Post By: Ramiz Ali Khan

AWOK.com Data Shows UAE Consumers Still More Confident of Cash on Delivery Payment for Online Purchases

AWOK.com gathers data on online shopping habits for UAE consumers: infographic 

In the last 12 months, UAE-based online retail specialist, awok.com, has been tracking trends in online retail habits, which clearly demonstrate that while people are comfortable with buying online, they still prefer to use cash to pay for deliveries.

     (Logo: http://photos.prnewswire.com/prnh/20150604/748224 )

Awok.com reports that on average, cyber shoppers spend AED 500 minimum per transaction, with consumer electronics taking 57% of the purchases. Home and kitchen appliances come a distant second at 14%, with photography and cameras generating the least sales at just 4%.

"There is still a disconnect in trust for online purchase, versus online payment, as well as accessibility for card payment methods for some segments of society," says Ulugbek Yuldashev, Founder and CEO of awok.com. "However, we appreciate that not everyone wants to pay through a card, and awok.com caters to all preferences."

With the market continuing to mature quickly, males have been highlighted as the predominant force behind 'click and buy'; representing an overwhelming 76% of online shoppers. While the UAE's male-biased population certainly serves to enforce that figure, the social aspect of malls and browsing, still appeal more to the female consumer. 25-31 year-olds make up the biggest proportion at 58%.

Awok.com has seen significant response with returning customers now hitting 59%. Mobile technology plays a big role in supporting site accessibility, with a majority of customers accessing the site through their phones and smart devices. Android users are the most predominant, at 72% of shoppers, while the optimum browsing choice is Google Chrome.

For more information on AWOK, please visit http://www.awok.com

Source: awok.co/XhR4lR
Website: www.awok.com
Post By: Ramiz Ali Khan

Mobile Apps: Is Arabic less popular in UAE?

Saudi leads the list in terms of popularity of Arabic apps

Arabic mobile applications are downloaded far too fewer times in the United Arab Emirates compared to any other country in the region.

Saudi Arabia leads the list in terms of popularity of Arabic apps. About 89 per cent of people in the kingdom download Arabic apps regularly compared to just about 39 per cent in the UAE.

Well, before you can come to any conclusions about the language preference here, the result is a reflection of the cosmopolitan culture and  a large presence of expat population in the UAE.

The results were revealed by  Nader Kobeissi, Managing Director Mena of On Device Research on the sidelines of the ongoing two-day Arabnet Digital Summit 2015 in Dubai.

“Dubai’s numbers are low, simply because of the large number of expat population and a very active app download pattern among Westerners and Europeans,” says Kobeissi.

“About 70 per cent of Westerners, including Europeans download more than 5 apps in a month and did so during the past month and these are mostly apps in English,” he said.

The popularity of Arabic apps among the Arabs in the UAE, however, continue to remain high, at about 68 per cent and on par with Egypt. In Jordan 70 per cent of the apps downloaded are Arabic, compared to 54 per cent in Lebanon.

However, the survey also points out almost 34 per cent of those polled, which covered about 500 users from each country in the region, did prefer international apps, while about 31 to 30 per cent said they did not find what they wanted in Arabic and failed to find good quality Arabic apps.

Gaming apps continue to remain the most popular category in the region, followed by social media and music.

About the most downloaded apps, gaming related apps stood at 60 per cent, compared to 16 per cent of health and fitness related apps and 18 per cent of shopping related apps.

Utility related apps are downloaded mostly by those over 30 years – while, lifestyle, shopping and education are the three most popular categories among female mobile users.

The survey also revealed details about the nature of app purchases. “Majority of those buying apps - about 39 per cent - are doing so not because of its advanced features, but to avoid advertising,” says Kobeissi. About 37 per cent do so for additional content while, 29 per cent buy something which has been previewed on screen.

According to the survey, about 37 per cent of those buying apps go ahead and make in-app purchases and about 53 per cent don’t spend any money on buying apps and  majority of them simply because there are not many interesting apps out there in the market.

“Almost 20 per cent don’t trust the payment security system, while 16 per cent cannot find what they want to buy,” he said.

Saudi Arabic again continued to lead the numbers in terms of app purchases with about 51 per cent of users having paid to download apps, compared to 41 per cent in the UAE and Lebanon.

Source: awok.co/wNilNA

Website: www.awok.com

Buy Smart Phones in UAE

Post By: Ramiz Ali Khan

Awok.com -Blog: Popular cooking appliances make meal prep

Awok.com -Blog: Popular cooking appliances make meal prep easy for...: Whether you’re the best home chef or just the busiest, everyone can use a bit of electric assistance in the kitchen. Rice cookers, steamers...



Follow *Awok.com* to get latest updates about offers & Trends.

Awok.com -Blog: Apple says 'Apple Watch,' the world says 'i Watch'...

Awok.com -Blog: Apple says 'Apple Watch,' the world says 'i Watch'...: Many consumers still think of Apple's first smartwatch as the 'iWatch,' as evidenced by a recent trip to San Francisco for a ...





Follow *Awok.com* to get latest updates about offers & Trends.

Popular cooking appliances make meal prep easy for busy home cooks

Whether you’re the best home chef or just the busiest, everyone can use a bit of electric assistance in the kitchen. Rice cookers, steamers, slow cookers and more can cut prep time without cutting back on flavour.

“The manufacturers have given some weight to the fact that a lot of people, they don’t want to have these big oversize pieces,” says KC Lapiana, owner of In The Kitchen. “I think that the manufacturers have spent some time thinking about the profiles of the products and making them not only efficient, but a little bit smaller.”

Slow cookers, for one, are enjoying a resurgence in popularity, especially among younger consumers, says Mary Beth Brault, group manager of corporate and consumer communications at Hamilton Beach. Advancements in technology mean some models are more adaptable to your schedule, and they can be programmed to go into a “keep warm” mode to prevent overcooking.

“Slow cookers certainly picked up in momentum about five years ago when the economy started to go down,” Brault says. “The beauty of a slow cooker is that you can take a cheap piece of meat and turn it into a delicious meal.”

Lapiana recommends “multi-cookers,” which perform slow cooking, rice steaming and pressure-cooking without the hassle of three separate devices.

Rice cookers can also provide convenience for home cooks. “It’s changed in the ease of making rice and getting the right water-to-rice ratio,” Brault says. “And it really allows you to multitask better in the kitchen.” Some models double as food steamers, too.

Immersion blenders are another easy, timesaving kitchen tool ideal for soups and sauces, Lapiana says. “You don’t have to cut up everything into small pieces anymore, just roughly chop them; I’m talking the garlic and the tomatoes. Once they’re cooked through, you put in the immersion blender and it makes it all smooth.”

Source: awok.co/sAPcF5
Buy Home Appliances: http://awok.co/rth6fX
Website: www.awok.com
Post By: Ramiz Ali Khan

Apple says 'Apple Watch,' the world says 'iWatch'

Many consumers still think of Apple's first smartwatch as the 'iWatch,' as evidenced by a recent trip to San Francisco for a wearable technology conference. The branding confusion represents at least a minor marketing misstep for Apple.

"Is that the iWatch?"

Early on an unseasonably brisk morning last week, a purposefully stern TSA agent in the JetBlue terminal of the Boston's Logan International Airport posed that question after I used my Apple Watch as a boarding pass and moved through security on the way to a wearable technology conference in San Francisco.
state of cios
State of the CIO 2015

More than 500 top IT leaders responded to our online survey to help us gauge the state of the READ NOW I considered the question for a moment, showed a hint of smile and said simply, "Yeah, it is," even though the nit-picky editor in me wanted to inform the gentlemen that it's an Apple Watch, not an iWatch. Had I chosen to correct the agent — it's never a good idea to correct a man in uniform, by the way — my efforts would have been futile. For better or worse, the Apple Watch is still the iWatch to lots of people, thanks in no small part to the seemingly endless deluge of "iWatch rumor" stories that led up to Apple's official announcement last fall. 

The TSA example is just one of many instances during the past week in which I watched complete strangers refer to the Apple Watch as the iWatch. The second incident occurred on the same day, inside an infamous beer bar in San Francisco's Lower Haight neighborhood, called Toronado. The surly, tattooed bartender was showing his Apple Watch to another patron, and I overheard the barfly refer to it multiple times as an iWatch. (The bartender didn't correct him either.)

A couple of days later, I called Capital One customer service to activate Apple Pay on my Watch. After I successfully answered a handful of security questions and verified my identity, the bubbly female representative said, "Congratulations on your iWatch! Enjoy using Apple Pay."
At the Wearable World Congress event, the Apple Watch was front and center, and guess what? More than a few attendees unconsciously referred to the smartwatch as the iWatch.

In other words, Apple appears to have a slight branding issue.

If the company had its way, the Apple Watch might have been the next great iProduct, falling in line with the iMac, iBook, iTunes, iPod, iPhone and iPad. Apple even filed for trademark on the name "iWatch" in a number of countries, including Columbia, Japan, Mexico, Russia, Taiwan and Turkey, according to 9to5Mac.com.

Other entities have attempted to trademark the term in the United States and Europe during the past years, according to CNBC, and Swiss watchmaker Swatch, initiated a few different legal filings to block the use of the name iWatch, which it says is too similar to its trademarked "iSwatch" name.
Apple is a marketing and branding juggernaut. It puts just as much energy and attention to detail into the way it presents its products as it does designing them to function as seamlessly as possible. And its failure to secure and use the name iWatch seems like an unfortunate misstep for a marketing team that doesn't make many of them.

Of course, the fact that lots of folks are calling Apple's first smartwatch the iWatch, even though that is not its name, isn't really a big deal. The name won't significantly affect sales, and it also won't fix many of the software bugs spotted by early users. (My Apple Watch's fitness tracking features pale in comparison to my Fitbit, and in some cases don't work at all, for instance.) 
Regardless, I can't remember the last time I saw a technology product on par with the Apple Watch so frequently "misidentified" in the market, and it's hard to believe Apple didn't see this branding confusion coming — or do something more to avoid it.

Source:awok.co/sCz5n7
Check Apple Watch or iWatch price in UAE* >>>awok.co/q9xuJR

Website: www.awok.com
Post By: Ramiz Ali Khan

Awok.com -Blog: Top 5 Features To Expect: iPhone 6s

Awok.com -Blog: Top 5 Features To Expect: iPhone 6s: While the iPhone 6 was a huge success, some expect its successor, the iPhone 6s, to be leaps and bounds ahead of it. From Force Touch ...

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Post By: Ramiz Ali Khan

Awok.com -Blog: Apple Is Building Google Now Rival 'Proactive' Int...

Awok.com -Blog: Apple Is Building Google Now Rival 'Proactive' Int...: Rumors about a new Apple search engine have been doing the rounds since the start of the year. For once, this tech rumor seems to have had...



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Awok.com -Blog: King of Games (PS4-PS3-Xbox1-Xbox 360)

Awok.com -Blog: King of Games (PS4-PS3-Xbox1-Xbox 360): King of Games (PS4-PS3-Xbox1-Xbox 360) : Buy Battle field Games from UAE No.1 Online shopping site Awok.com Buy Battllefield game>&g...



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Awok.com -Blog: Apple Watch: how scratch resistant is the screen?

Awok.com -Blog: Apple Watch: how scratch resistant is the screen?: Cheapest model lacks hard sapphire screen, instead relying on hardened glass similar to smartphones. But is it scratch resistant enough for...



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Awok.com -Blog: Aluminium battery to charge mobile in 1 minute?

Awok.com -Blog: Aluminium battery to charge mobile in 1 minute?: ‘Won’t catch fire, even if you drill through it’ London: US scientists said they have invented a cheap, long-lasting and flexible batter...



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Awok.com -Blog: Best Comedy on Technology - Unbelievable Mobiles....

Awok.com -Blog: Best Comedy on Technology - Unbelievable Mobiles....: Entertainment On Technology How It Changes Daily.



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Awok.com -Blog: Amazing people with Un-believable Stunts- Watch la...

Awok.com -Blog: Amazing people with Un-believable Stunts- Watch la...: UN-Believable stunts by UN- Believable Peoples.



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Awok.com -Blog: This man is Amazing with his flexible body move.

Awok.com -Blog: This man is Amazing with his flexible body move.: This Man Have No Bnes Inside Of His Body.



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Awok.com -Blog: This man is Amazing with his flexible body move.

Awok.com -Blog: This man is Amazing with his flexible body move.: This Man Have No Bnes Inside Of His Body.



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Awok.com -Blog: my time to gift Dad some thing special.(Iinspirati...

Awok.com -Blog: my time to gift Dad some thing special.(Iinspirati...: Dad Always Love His Son/Daughter.


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Awok.com -Blog: Hapy Father's Day, Dad's Day & many more... Hat's ...

Awok.com -Blog: Hapy Father's Day, Dad's Day & many more... Hat's ...: Father Always be a  Friend and close to All of his Child

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Awok.com -Blog: Dubai Rotating Tower, Have a look rotation of Rota...

Awok.com -Blog: Dubai Rotating Tower, Have a look rotation of Rota...: Future Always start from Dubai, UAE

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